Cartel Coffee Lab
I’ve had the opportunity over the years to work with one of the best coffee roasters in the US on developing their brand identity. The goal was to design something that would accurately communicate their attitude, values of coffee perfection, and highlight the process involved in bringing coffee from the tree to the cup.
SERVICESVisual Identity, Packaging, Environmental Graphics, Signage, Illustration, Print, Promotional, Apparel, Custom Lettering
Cold Brew Identity
I worked Cartel and alongside fellow designer Alex Leiphart to design an identity system for their cold brew coffee offerings on tap. The solution was a stand-alone wordmark and a system of badges to differentiate each type of color brew, a keg collar for the wholesale customers, in-store window displays, vehicle graphics, growlers, and printed collateral.
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